Web Metrics


Web metrics can be applied to measuring, assessing and planning web promotion. Implementation of metrics involves adding codes, embed Javascript based tag, quality assurance testing. Business-focused metrics aids in assessing revenue, cost savings, efficiencies, call avoidance, subscriptions and sales leads. Customer focused metrics pertain to customer time savings, ease of use, ability to do task, enjoyment, satisfaction. Search engine optimization …

Website presenting is more important than building it


Gone are the days which are difficult to build a website. Now-a-days, with latest technology and resources one can build a website in minutes. But this is not all about building but how you are presenting it. To have better impression the website must be well designed with proper colors and unique design. Make sure that the navigation inside is …

When to opt for a graphic designer?


As a business owner, it is quite essential for you to look into the graphic designing requirements at your firm. Often business enterprises tend to think graphic designing as a luxurious and unnecessary expense but it is no-doubt one of the major aspects of running a smooth business. Unlike the scope of work handled by an in-house graphic designer, the …

The Importance of building an interactive website


One of the main features that separate the good websites from the bad ones is that the good ones are very interactive. When a customer browses through these websites he realises that they are easy to navigate, the information is easy to understand and most importantly there is always a call to action on these websites. It is noticed that …

Effective Logo Design


Logo designing is an art in itself. It depends on what it is made for, and what it wants to convey. A logo is designed to convey the message of some brand. When we see the script, design, trademark or picture we are reminded of some product, brand or company. This makes the consumer aware of the product and makes …