Web metrics can be applied for measuring, assessing and planning web promotion. Implementation of metrics involves adding codes, embed Java script based tag, quality assurance testing. Business focused metrics aids in assessing revenue, cost savings, efficiencies, call avoidance, subscriptions and sales leads. Customer focused metrics pertain to customer time savings, ease of use, ability to do task, enjoyment, satisfaction. Search engine optimization metrics include data on top referring commercial search engines, top referring search items, top searches with low click through rates, top search terms/phrases, page load time. Technology employed for applying web metrics are page tags, service log files and hybrid solutions. Analytics page tag can be added to the website, which enables collecting real time, detailed page-level performance data.